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Research papers

S.I.M.T.A.S.S

This paper illustrates the creation of a monitoring system for the insurance market in Italy, which in recent years is undergoing rapid development. This continuous research programme, called SIMTASS, has as objective the supply of a detailed picture...

Catalogue: Seminar 1988: Research For Financial Services
Authors: Marco Boneschi, Giorgio Lanz
Company: Burke, Inc.
June 15, 1988
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Citation

Boneschi and Lanz (1988a, June 15). S.I.M.T.A.S.S. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/s-i-m-t-a-s-s


Research papers

Recall and persuasion

Over a two year period the authors have been involved in the development of a new commercial testing system, that brings together, for the first time, measures of on-air recall and persuasion. The system named AD-VISOR, became officially operational...

Catalogue: Seminar 1988: International Marketing Reserarch
Authors: Patrick G. M. Standen, Stephen Factor
Company: Burke, Inc.
June 15, 1988
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Citation

Standen and Factor (1988a, June 15). Recall and persuasion . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/recall-and-persuasion-


Research papers

Forecasting the sales impact of new product improvement

This paper summaries the authors' experience in estimating the sales impact of product quality improvements, made to new products. The paper describes the manner in which a particular forecasting technique takes account of product evaluation in its...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Lynn Y.S. Lin, Stephen Factor
Company: Burke, Inc.
October 26, 1987
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Citation

Lin and Factor (1987a, October 26). Forecasting the sales impact of new product improvement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/forecasting-the-sales-impact-of-new-product-improvement


Research papers

Estimating new product price elasticity before launching

In this paper, the authors describe a method that has been tested for many years. It offers a means for testing and evaluating the sales effect of price decisions based on consumer survey data at various price levels before the product's new price...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Peter Sampson, Lynn Y.S. Lin
Company: Burke, Inc.
October 26, 1987
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Citation

Sampson and Lin (1987a, October 26). Estimating new product price elasticity before launching . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/estimating-new-product-price-elasticity-before-launching-


Research papers

Advertising testing measuring recall and persuasion

In recent times, simulated market models have been developed and validated to predict the penetration of new products in the real market situation. The copy quality input has been measured by two factors: the awareness and the persuasion. Copy tests,...

Catalogue: ESOMAR Congress 1987
Author: Anja Schweiker
Company: Burke, Inc.
September 1, 1987
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Citation

Schweiker, A. (1987a, September 01). Advertising testing measuring recall and persuasion. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertising-testing-measuring-recall-and-persuasion


Research papers

The use of high quality software and inexpensive apparatus for high tech research service

This paper describes a pragmatic approach to the adaptation of the very advanced market research systems implemented in the United States to the smaller markets which predominate in Europe. The research service we speak of is based on the use of...

Catalogue: ESOMAR Congress 1987
Author: Goos Eilander
Company: Burke, Inc.
September 1, 1987
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Citation

Eilander, G. (1987a, September 01). The use of high quality software and inexpensive apparatus for high tech research service. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-high-quality-software-and-inexpensive-apparatus-for-high-tech-research-service


Research papers

Clustering Italian agriculture

This paper outlines the results of an integrated study carried out for I.C.I. Solplant by Burke B.I.S. in 1985 which aimed at identifying differentiated typologies of farmers on the Italian market. The study was divided into two phases: 1) The...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Authors: Alberto Garbarino, Roberto Luperini
Company: Burke, Inc.
June 15, 1987
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Citation

Garbarino and Luperini (1987a, June 15). Clustering Italian agriculture. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/clustering-italian-agriculture


Research papers

The future of consumer panels

This paper deals in the first instance with the set-up of the survey, including the relevant technical aspects, and then goes on to discuss the various research possibilities which the method can offer. We strongly recommend that the paper be...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Authors: Goos Eilander, Jan van Bostelen
Company: Burke, Inc.
June 15, 1987
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Citation

Eilander and van Bostelen (1987a, June 15). The future of consumer panels. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-future-of-consumer-panels


Research papers

The marketing of a marketing research agency

The author proposed a number of theses, concerning the marketing of the marketing research profession. Based on his experience with INTER/VIEW Holland, he provided a number of practical guidelines for developing a marketing oriented research...

Catalogue: Seminar 1987: Strategies For Service Management
Author: Frans Goudart
Company: Burke, Inc.
June 15, 1987
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Citation

Goudart, F. (1987a, June 15). The marketing of a marketing research agency. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-marketing-of-a-marketing-research-agency